1) Build backlinks to internal pages. Web Crawlers use links to locate and index pages. Building backlinks to your internal pages can make it easier for search engines to crawl your web pages.
2) Internally link related content. Inter-linking helps Google understand the structure of your website better and enhances its crawlability. It is suggested that you link related content together to help the search engines understand your website structure.
Execute content pruning. You need to consider pruning some outdated content especially if they do not have backlinks
Do not use AJAX and flash menus. It is recommended that you build your website with HTML and use Javascript minimally. Avoid AJAX and Flash.
3) Create an HTML sitemap. Sitemaps help search engines locate and crawl your pages. The XML sitemap is recommended for search engines while the HTML sitemap is used to guide website users on the structure of your website.
Boost page speed. Google will usually allocate crawl budgets to websites. If you have a slow website, it does not want to spend much of the crawl budget on a single site and that can affect the number of pages it will crawl.
4) Take care of robots. Your robots.txt file will tell Google what to crawl and what not to crawl. We suggest you check your robots.txt file if your website is having crawl issues to be sure you have not placed a command that is restricting search engines.
5) Avoid 404 error pages and internal server errors. Too many errors on your site can turn search engines away from crawling because it wastes its crawl resources. Always check your website for any 404 errors. Google search Console is a good way to monitor errors on your website
Three Things Search Engines HateAs you walk through the steps and changes you need to implement on your website to give it better ranking, you also need to avoid certain key mistakes that can hurt your rankings no matter the efforts you put into building your website reputation.
Avoid Buying Links: Google hates anything that attempts to manipulate its search algorithm including link purchases. We will advise that even building internal links after an article has been purchased should be avoided. If you must update a page, it should be to update the content and not just to add links. The Google algorithm has become so smart and able to detect unwholesome practices that attempt to manipulate its search algorithm. You could be penalized for link purchases. Google wants to see that you are getting links naturally.
Avoid Keyword Stuffing and Over-optimization: Stuffing your content with keywords is a bad practice that no longer works. It once worked but today, it will earn you a penalty. In fact, when writing important content on your website like your page title, it is advised to avoid duplicating words so as not to be a victim of keyword stuffing which can lead to a penalty.
Avoid Exact Match Keywords: Trying to win in the competition for search ranking can force you to use exact match keywords in places like titles. We have found this practice to be unwholesome and Google frowns at it. However, we have also seen some websites use it especially in internal pages. Do not be tempted to think that because some other person is doing it, you can also do it and get away with it. It is only a matter of time and Google will get you. Avoid the desperation for ranking and instead, build your website slowly and gradually with quality content and links and gradually you will begin to get rewarded with better ranking from Google
